Flipkart’s Big Billion Days sale is expected to woo new customers with deep discounts, no-cost EMIs and other new offers such as debit card EMIs held on 20 - 24 september.
 India’s biggest online retail firm Flipkart plans to hold its annual flagship Big Billion Days sale from 20 to 24 September this year, and aims to more than double sales from the five-day event compared to last year. This will be the fourth edition of Flipkart’s Big Billion Days sale, which was first launched by the e-commerce firm in October 2014 and was partly inspired by the Singles Day sale that is held by China’s Alibaba Group every year. During the five-day event, Flipkart is expected to woo new customers with deep discounts, no-cost EMIs and other new offers such as debit card EMIs. Arch rival Amazon India is also expected to hold its Great Indian Sale around the same time in September in what will be the biggest showdown in Indian e-commerce, which has effectively turned into a two-horse race between Flipkart and the American e-commerce giant." Flipkart is yet again bringing its Big Billion Days sale, a five-day shopping festival with heavy discounts and a host of other offers. The fourth edition Big Billion Day sale this year kicks off on September 20, and will go on until September 24. Since Flipkart is celebrating its 10 years of business in the country it has promised to offer up to 90 percent discount across its inventory. During the five-day sale, customers will be able to buy from Flipkart’s inventory of over 80 million products across categories such as smartphones, fashion accessories, electricals, home appliances or ornaments. Interested buyers will be able to avail financing schemes such as No Cost EMI, Product Exchange, Buy Back Guarantee and Buy Now Pay Later along with special offers for SBI Debit & Credit card holders. However, the most important addition in this year’s Big Billion Day sale is the option to avail No Cost EMIs on debit cards. Flipkart has been gearing up to make Big Billian Day 2017 bigger than the earlier sale fests and it has revamped its product categories along with enhanced selection, more engaging customer interface, and a reliable, speedy delivery and installation service. “Our focus this year is to ensure a high uniqueness quotient to our selection across categories. We’re fully prepared to process a billion wishes in time through India’s biggest event of the year.”
A report in Hindu Business Line ahead of the Flipkart’s BBD 2017 announcement suggests that the country’s largest e-commerce platform has partnered with some of the top brands t o launch an exclusive collection of fashion and clothing products for men and women. It has launched Peter England University clothing line in collaboration with Madura Fashion & Lifestyle owned Peter England. The Peter England Univerity apparels are said to be specifically targeted at young men. Flipkart will also launch an exclusive clothing inventory in collaboration with Van Heusen and exclusive footwear collection will be offered in partnership with Flying Machine, Provogue, USPA, Swiss Military, Jealous21 and others.

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